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niacinamide serum
hydrating serum
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firming serum

Now 10ml bigger! Our cult-favorite, vitamin-rich serum packs a serious punch. DMAE helps firm and tighten skin all day long, while niacinamide helps fade dark spots and increase cell turnover. Rewind is a lightweight, fast-absorbing essence that turns back the clock on your skin.

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Upcycled Plastic Science First Woman Owned Made in Los Angeles Cruelty Free


Making of Rewind

All our favorite firming and hydrating ingredients packed into one super serum.
niacinamide serum

Meet Rewind

Firm, brighten and quench tired skin.

Daily vitamin-rich serum to effortlesly boost skin

Formulated with DMAE to increase firmness and reduce the appearance of fine lines

Brighten skin and increase cell turnover with niacinamide and n-acetyl glucosamine

Hydrate thirsty skin with hyaluronic acid and glycerin

Ultra-comfortable serum-essence hybrid that soaks into skin in seconds

moisturizer for dry skin

Skin Type

All skin types especially aging or sun-damaged skin.

how much moisturizer to use


One pump is all it takes for full face application.

how often should you use moisturizer


Twice daily or as often as desired.

moisturizer texture


A luxurious essence-serum hybrid.

hydrating serum

Science & Key Ingredients.

In scientific studies, DMAE has been shown to improve the overall appearance of aging skin. Niacinamide is paired with n-acetyl glucosamine, a synergistic pair that helps brighten, smooth, and even skin tone. A few key plant extracts - licorice root, Centella asiatica, and tamarind seed - run the gamut of anti-aging powers, from fading dark spots to powerful antioxidant abilities.

Every ingredient in Rewind is there for a reason, and that reason is giving you smooth, plump, radiant skin. It’s light yet hydrating enough to be used by all skin types. Use it before your usual moisturizer to give your skin a blast to the past.


Apply twice daily to firm & hydrate.

Rewind is a lightweight, hydrating serum that's great for all skin types, from very dry to very oily. It's especially good for aging or sun-damaged skin. Due to the plant extracts featured in Rewind, those with plant allergies or extremely acne-prone skin should patch test Rewind in an inconspicuous place, like just below the ear.

Complete your Routine

The reviews are in!

hydrating serum review by Peyton
Peyton R

"Helping me gain my confidence back." Everything Stratia sells is an internet sensation! I no longer feel the need to wear foundation because my skin is glowing and is no longer dry or having any issues! I can not thank this company enough for creating these products and helping me gain my confidence back!

Skin Type
Dry, Sensitive, Acne Prone
hydrating serum review by Michelle
Michelle H.

"Absolutely my holy grail" I've been using Stratia Rewind since 2016, and ever since I discovered it from Reddit, there hasn't been a single day in which I don't have it on my face. It is absolutely my holy grail and go-to product to help heal scars, breakouts, dehydration, and more... I honestly don't know what I'd do without it. Never stop making it!

Skin Type
Sensitive, Combination
Hyperpigmentation, Texture
brightening serum review by Shannon
Shannon W.

“The kind of product you’d have to forcibly pry from my hands.” Rewind is my anti-aging HG, the kind of product you’d have to forcibly pry from my hands. I have sensitive skin and rosacea, and Rewind doesn't just satisfy my needs for an anti-aging product my skin can actually tolerate, the licorice root and centella asiatica extract are great for soothing down any redness from a rosacea flare! their jumbo bottle.

Skin Type
Dry, Sensitive
Dryness, Aging
niacinamide serum by Emily
Emily D.

“The best vitamin C treatment ever!” This is such a nice thick and luxurious textured cleansing milk that melts off all your impurities from the day. It’s so gentle that it’s easily usable daily without compromising your skin’s natural moisture barrier! I really can’t live without this. I just wish there was a bigger size than their jumbo bottle.

Skin Type
Dry, Sensitive
Dryness, Aging


How do I use Rewind?

Rewind is a watery serum-essence hybrid, so it should be used before oils and creams.

Is Rewind bigger?

Yes! By popular demand Rewind is now 40ml instead of 30ml.

What percentage of niacinamide is in Rewind and can it be used with other niacinamide products?

5% niacinamide is in the Rewind formula. Niacinamide is recommended up to 5% per individual product, but you can layer as many niacinamide products as you want.

Is Rewind vegan?

Yes! Products purchased starting January 2023 are all vegan. Previously Rewind contained N-Acetyl Glucosamine derived from seashells. For this reason, the formula was not vegan. Now, N-Acetyl Glucosamine is derived from food-grade corn. It is the exact same ingredient derived from a different source to make Rewind vegan.

Is there any change to the texture/formula now that Rewind is Vegan?

There is no change at all! The color, feeling of the formula, and effects are all the same. The ingredient is chemically the same and has been independently verified with a 3rd party lab. This is not a reformulation, we have found a new source for an ingredient.

Complete your routine

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firming serum

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cream cleanser

10% mandelic acid is balanced with chamomile, aloe, and panthenol to gently resurface. View Product

Soft Touch AHA

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Brighten, smooth & firm with two types of Vitamin C. View Product

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A restorative facial oil featuring a balanced blend of omega 3, 6, and 9 fatty acids. View Product


facial oil

0.15% retinol, encapsulated in a lipid sphere. View Product

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retinol cream

7 peptides to firm, smooth, and strengthen View Product


peptide cream

Brighten and strengthen with ceramides, cholesterol, fatty acids, peptides and algae extract. View Product

Lipid Gold Eye Cream

eye cream

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