A hydrating serum that helps rewind the visible effects of aging.

Stratia Rewind: Our cult-favorite hydrating serum packs a serious punch. 2.5% DMAE helps firm and tighten skin all day long, while 5% niacinamide helps fade dark spots and increase cell turnover. Add hyaluronic acid and a carefully-chosen blend of plant extracts, and you get a lightweight, fast-absorbing essence that turns back the clock on your skin.

1 fl.oz./30ml

Firm, tighten and hydrate with niacinamide and DMAE.

Take a look behind the scenes as this powerful serum comes together.

Take a look behind the scenes as this powerful serum comes together.


Shown in scientific studies to reduce the appearance of fine lines and increase skin firmness. Paired with panthenol (pro-vitamin B5) for an extra skin-firming boost.


An all-around skin hero that can regulate cell turnover, fade hyperpigmentation, reduce the appearance of fine lines, and strengthen your skin barrier.

Hyaluronic Acid

A molecule found naturally throughout the human body, this hydration superhero can hold up to 1,000 times its weight in water.

Water (Aqua), Glycerin, Ethoxydiglycol, Niacinamide, Propylene Glycol, 2-Dimethylamino Ethanol (DMAE), Panthenol, Hydrolized Rice Protein, N-Acetyl Glucosamine, Glycyrrhiza Glabra (Licorice) Root Extract, Tamarindus Indica (Tamarind) Seed Extract, Hydrocotyl (Centella Asiatica) Extract, Sodium Hyaluronate, Allantoin, Diazolidinyl Urea, Methylparaben, Propylparaben, Disodium EDTA

How it works

In scientific studies, DMAE has been shown to improve the overall appearance of aging skin. Niacinamide is paired with n-acetyl glucosamine, a synergistic pair that helps brighten, smooth, and even skin tone. A few key plant extracts - licorice root, Centella asiatica, and tamarind seed - run the gamut of anti-aging powers, from fading dark spots to powerful antioxidant abilities.

Every ingredient in Rewind is there for a reason, and that reason is giving you smooth, plump, radiant skin. It’s light yet hydrating enough to be used by all skin types. Use it before your usual moisturizer to give your skin a blast to the past.

Is it right for me?

Rewind is a watery, hydrating serum that's great for all skin types, from very dry to very oily. It's especially good for aging or sun-damaged skin. Due to the plant extracts featured in Rewind, those with plant allergies or extremely acne-prone skin should patch test Rewind in an inconspicuous place, like just below the ear.

All Stratia products are free of common irritants like fragrance, alcohol, and essential oils.

Customer Reviews
4.7 Based on 280 Reviews
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United States United States
  • Skin Type Normal
  • Age Range 31- 40
Hydrating, lightweight... My new favorite serum!

I first tried Stratia after I was looking for an effective, more cost friendly moisturizer and my sister-in-law recommended Liquid Gold. After loving that product, I decided to try Rewind and three containers later I'm definitely hooked! This serum is lightweight and I apply it in the morning before Liquid Gold and at night after I wash my face and before applying Night Shift. I have noticed that my complexion is smoother and brighter (doesn't make skin dry either) and I've received compliments from friends and family on the difference in my skin. I think Rewind has also helped with some of my hyperpigmentation as well. I appreciate Stratia's approach to skincare and how fair and transparent the company is about their ingredients and I'm looking forward to trying other products (cleansing milk!) to add them to my routine. Thank you, Stratia!

Tammy J.
United States United States
Perfect amount of Niacinamide for my aging skin.

Very nice. Perfect amount of Niacinamide for my 57 year old skin.

United States United States
  • Skin Type NormalDryDehydrated
  • Age Range 25- 30
Extra Oomph

Thin silky consistency and seems to pair well with my retinol! Only been using it a week or so, too early to tell if it's making a difference in the aging department. Love this brand though, I imagine if I were better at science I'd apply the same passion Ally does to making skincare products that actually work. Thanks for doing the legwork girl!

Joanne F.
United States United States
Great add on, no drawbacks!

I use this daily, if not twice daily, and it complements the entirety of my skin regimen and gives me hydration (along with dermtology needleless serum) without having to use a daytime lotion, which helps with my combo skin.

United States United States
  • Skin Type NormalDry
  • Age Range 25- 30
Solid hydrating serum

This is one of the better hydrating serums I’ve tried, but not my favorite (especially in the PM during cold, dry Midwest winters) for my drier skin. It has a nice thin consistency and does deliver hydration, but after using an entire bottle, I don’t think I really noticed any of the other potential benefits (brightening, smoothing, fading dark spots) that this product claims. That being said, I feel it is a good value and I will repurchase for AM and warmer weather use!