Stratia Press


Velvet Cleansing Milk named Best No-Nonsense Cleansing Milk

Into the Gloss

"The internet has blessed us with many things, but Liquid Gold is one of the good ones. It’s your favorite heavy-duty moisturizer dressed up in a lightweight formula."

Beauty Independent

"This skincare brand started in direct-to-consumer distribution has fervent fans and serious skincare formulations built on proven ingredients."


How Skincare Brand Stratia Went From Reddit Sensation To Striking Liquid Gold Without Funding, Ads Or Sephora

Into The Gloss

"This lotion has been hyped across the internet as the fountain of youth, and folks, I’m here to report that it does not disappoint."


How Stratia Skin leveraged Reddit to become a multi-million dollar brand

Marie Claire

4 Women Share Their Skincare Spreadsheets


"The name of this moisturizer reigns true with its reviews!"


How Reddit's Favorite Indie Skin-Care Brand Found Internet Fame


"I have said this to everyone who asks (and to everyone who doesn't ask) that Liquid Gold is the product that has improved my skin the most."


6 Founders On How To Start A Beauty Brand

Into the Gloss

"On the moisturizer front, Stratia’s Liquid Gold is the gold (sorry) standard."

The Cut

"Everyone I know who’s tried Liquid Gold loves it. I first learned about this indie godsend on an Asian skin-care forum on Reddit."

The Cut

How This Audience Editor Gets Her Skin So Good

Voyage LA

Meet Alli Reed of Stratia in Pasadena

Starter Story

Alli Reed on Building a Skincare Brand


Morning Skincare Routine | Anti-inflammation & Repair


The Tried & True Skin-Care Products You'll See All Over Reddit

Cup of Jo

My Beauty Uniform: R.O. Kwon


Founder Story: Alli Reed: Founder, Stratia