A few staples in every aesthetic morning routine on Instagram: a plush white robe, a perfectly poured matcha latte, and, lately, the red glow from an LED mask. These masks...
Preservatives. A word that doesn’t exactly evoke the same excitement as sexy ingredients like peptides or Vitamin C. But while they don’t bring to mind the image of glowing, hydrated...
While the buzz around retinaldehyde has been steadily growing for several years now, it’s recently taken over the retinoid conversation - and taken social media by storm. Touted as “the...
Out of the three classes of moisturizing ingredients (humectants, emollients, and occlusives), humectants are probably my favorite. Well, tied for first. But they’re incredibly cool.
A key ingredient in our Vegan Rewind Formula
Glycerin. The humectant that you’ve probably seen in most of your skincare products but never really stopped to think about. If hyaluronic acid is the show horse of the skincare...
Sensitive skin? Pregnant or breastfeeding? Experiencing hyper pigmentation? Chances are, you’ve been told to use mineral sunscreen. Zinc oxide and titanium dioxide based sunscreens are often touted as the safest, most...
Moisturizers not only combine an array of moisturizer ingredients like emollients, occlusive agents, and humectants but can act as a vehicle for UV filters or other ingredients. Yet instead, TikTok and...
Ceramides are really having their moment in the spotlight, shooting from a little known skincare ingredient to the star ingredient of countless new launches. They’re an integral part of a...
Hyaluronic acid. One of the most popular ingredients in skincare yet often misunderstood. We’ve sifted through all the claims, myths, and most importantly the science to bring you this deep dive...
You may have noticed that there’s been a growing debate on the safety of preservatives - particularly parabens. Concerns range from their supposed endocrine disrupting ability to their presence in...
Let’s learn about cleansers and surfactants! Starting with the Basics Cleansers work via a class of ingredients called surfactants (that stands for surface active agents). Surfactants are long, two-headed molecules. One head is hydrophilic, meaning it’s...
Sea buckthorn oil is one of the most interesting ingredients in Liquid Gold. It’s what gives Liquid Gold its signature color, but that’s just a fun side effect. I chose...
